Streaming TV ad rates are falling and Amazon ’s the anchor

Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable.

February 24, 2025

Streaming TV ad rates are falling and Amazon’s the anchor Amazon’s influence is reshaping streaming ad costs — downward. Additional coverage: Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat's overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now. The FTC solicits public commentary on free speech, while Criteo launches an open-source PET project, and consumers voice discomfort with AI-generated ads. Read this week's AI Briefing. Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers. Independent media agency Crossmedia has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more multinational clients. Read this week's Digiday+ Media Buying Briefing. Shifting search habits have put a dent in Google's market dominance. It's not the only company affected, though. Black-owned digital media network Culture Genesis has been pitching to brands: a targeted, engaged audience through a network of multicultural creators that are already successful on YouTube. ICYMI: Omnicom CEO John Wren and IPG’s Philippe Krakowsky met with consultants last week — opening it up to questions (even if they had few answers). Other things to know about Connect with programmatic leaders from Vayner Media, OMD and more at the Digiday Programmatic Marketing Summit, taking place May 5-7 in Palm Springs. Today is your last chance to take advantage of the best rates on passes. The Digiday Technology Awards highlight the tech modernizing media and marketing in categories including Best SEO Platform, Best Partner Clean Room and more. Enter by March 14 to secure the lowest rate. Marketers who prioritize CTV will increase efficiency through personalization. This guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi. Advertisement Top Stories Ivy Liu The Programmatic Marketer Streaming TV ad rates are falling and Amazon’s the anchor Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable. howdy! Marketing on Platforms Snapchat's SMB bet is paying off — but can it keep up the momentum? Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat’s overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now. Sponsored by Eyeota, a Dun & Bradstreet company Why strong data strategies are essential for RMNs to navigate obstacles RMNs face data integration challenges that hinder their ability to deliver on advertiser expectations, and advertisers must be prepared to address these limitations within their campaigns. howdy! Generative AI AI Briefing: The FTC is leaning into 'tech censorship' The FTC solicits public commentary on free speech, while Criteo launches an open-source PET project, and consumers voice discomfort with AI-generated ads. Sponsored by Clinch How AI is unlocking deeper ad-serving insights Artificial intelligence is already significantly impacting ad-serving teams, particularly generative AI. howdy! Generative AI Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers. Advertisement Sponsored by Simpli.fi How brands influence consumer decisions throughout the sales funnel According to research, brands that use a full-funnel marketing strategy see a 45% higher customer retention rate than those that focus on the top or bottom of the funnel. howdy! Evolving Agencies Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't The independent media agency has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more multinational clients. howdy! The Rundown: Why changing search habits matter for advertisers Shifting search habits have put a dent in Google’s market dominance. It’s not the only company affected, though. All Latest Stories

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