Other things to know about - Connect with programmatic leaders from Vayner Media, OMD and more at the Digiday Programmatic Marketing Summit, taking place May 5-7 in Palm Springs. Today is your last chance to take advantage of the best rates on passes.
- The Digiday Technology Awards highlight the tech modernizing media and marketing in categories including Best SEO Platform, Best Partner Clean Room and more. Enter by March 14 to secure the lowest rate.
- Marketers who prioritize CTV will increase efficiency through personalization. This guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi.
| | |
|
| Advertisement |  | | |
| Top Stories |  | | Ivy Liu |
|
| | | | | Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable. | | |
|
howdy! | | | | | Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat’s overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now. | | |
| | | | | RMNs face data integration challenges that hinder their ability to deliver on advertiser expectations, and advertisers must be prepared to address these limitations within their campaigns. | | |
howdy! | | | | | The FTC solicits public commentary on free speech, while Criteo launches an open-source PET project, and consumers voice discomfort with AI-generated ads. | | |
| | | | | Artificial intelligence is already significantly impacting ad-serving teams, particularly generative AI. | | |
howdy! | | | | | Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers. | | |
| Advertisement |  | | |
| | | | | According to research, brands that use a full-funnel marketing strategy see a 45% higher customer retention rate than those that focus on the top or bottom of the funnel. | | |
howdy! | | | | | The independent media agency has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more multinational clients. | | |
howdy! | | | | | Shifting search habits have put a dent in Google’s market dominance. It’s not the only company affected, though. | | |
|
