Learn the latest trends and insights to thrive
in this new economy
Today’s brands are creating new ways of marketing, selling, and competing. The IAB How to Build a 21st Century Brand report will help you adapt to this new economy and grow your business. Whether you are a disruptor brand or an incumbent brand, a publisher or a platform. Report highlights include: The new purchasing funnel takes brands from customer acquisition cost (CAC) to lifetime value (LTV): Download the playbook Acquire customers at scale through mobile, storytelling, and community engagement Direct brands are exploring other media options beyond social media marketing Omnichannel shopping is the new normal, from online to pop-up shops Fast is the new fashion in every category: From product launches to deliveries | 