| Since Snapchat's Official Stories feature -- similar to Instagram's and Twitter's verified accounts -- launched in 2015, it was reserved mainly for public figures. Now, Snapchat is extending Official Stories to influencers. Amazon is pushing its server-side header solution to U.K. publishers, but many are concerned about the potential conflict of interest with the e-commerce giant buying and selling media. Working at ad agencies can be stressful. Here's how six of them tried to help their employees unwind this summer. Retailer Game Digital believes gamers will pay to play games in stores, which is influencing its strategy to reverse the decline in its retail sales. Header bidding was designed for desktop, making it harder to implement in mobile apps. Here's how The Meet Group -- owner of social networking and dating apps MeetMe, Skout, Tagged and hi5 -- earns 10 to 15 percent of its in-app ad revenue through in-app header bidding. At the Digiday Publishing Summit in Key Biscayne, FL next month, hear from executives from Complex Media, The Outline, The Atlantic and much more as they discuss earning reader trust in the post-truth age. Find out about how to join us. |
|---|
|
|---|
| Yuyu Chen The app is extending Official Stories verification to influencers, a feature once limited to public figures. |
|---|
|
|---|
| Jessica Davies “So there’s a new vendor in town who wants to take control of our supply and decisioning — what’s new?” |
|---|
|
|---|
| Sponsored Content Workfront In an agency world of wild schedules and tiny timelines, what does it look like when an agency beats the chaos, solves these common problems and cracks the code of agency efficiency? Find out in this webinar. Sponsored by Workfront. |
|---|
|
|---|
| Yuyu Chen Here’s how BBDO, Arnold Worldwide, Bullseye Strategy and others unwound this summer. |
|---|
|
|---|
| Seb Joseph The beleaguered retailer is hosting esports events at its stores where gamers can pay to play games together. |
|---|
|
|---|
| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
|---|
|
|---|
| Sponsored Content GumGum We surveyed more than 400 marketing and advertising executives to find out where AI is being applied now, which departments are well-versed int eh technology and how it could reshape those roles in the next two to five years. Register for the webinar today. Sponsored by GumGum. |
|---|
|
|---|
|
This email was sent to [email protected]. If you are no longer interested you can unsubscribe instantly. |
