Since Snapchat's Official Stories feature -- similar to Instagram's and Twitter's verified accounts -- launched in 2015, it was reserved mainly for public figures. Now, Snapchat is extending Official Stories to influencers.
Amazon is pushing its server-side header solution to U.K. publishers, but many are concerned about the potential conflict of interest with the e-commerce giant buying and selling media.
Working at ad agencies can be stressful. Here's how six of them tried to help their employees unwind this summer.
Retailer Game Digital believes gamers will pay to play games in stores, which is influencing its strategy to reverse the decline in its retail sales.
Header bidding was designed for desktop, making it harder to implement in mobile apps. Here's how The Meet Group -- owner of social networking and dating apps MeetMe, Skout, Tagged and hi5 -- earns 10 to 15 percent of its in-app ad revenue through in-app header bidding.
At the Digiday Publishing Summit in Key Biscayne, FL next month, hear from executives from Complex Media, The Outline, The Atlantic and much more as they discuss earning reader trust in the post-truth age. Find out about how to join us.
