SEO: Beat Amazon | BNPL v. Profits | Branding Essentials

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March 24, 2025

Today's Sponsor: How to Beat Amazon at SEO Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero external links. Then an epiphany hit. “All it took was 25 backlinks,” he told me. Ted is now the founder of SEO Tool Lab, a prominent agency and software provider, and the host of “SEO Fight Club,” a YouTube show. He and I spoke last month at a conference. I asked him about today’s SERPs, keyword priorities, content marketing, and, yes, competing against ecommerce giants. Eric Schwartzman: Search engine result pages have changed dramatically over the last few months. Ted Kubaitis: Right. There are keywords now where the first organic result is below the fold — effectively page two. Those keywords aren’t worth targeting anymore. The Google search result page is now a universal search. It’s multiple blended result sets — ads, products, “People also ask,” local packs, all kinds of things are now above organic listings. Read article > A Message from Zoho Social Start and Grow Your Business on Social Media Zoho Social lets you publish social media posts, manage DMs, comments, and mentions, and track performance across 13-plus channels — all in one place. Start for free and grow your social media effortlessly! Try for free > New Ecommerce Tools: March 20, 2025​​ AI-powered agents, mobile app builders, buy-now-pay-later services, logistics, B2B payments, and email marketing. Read article > How BNPL Impacts Ecommerce Profits Customers spend more when buy-now pay-later is available. The downside to merchants is the cost. Read article > Branding Is More Than a Logo Beardbrand founder Eric Bandholz says mission and purpose drive branding, not logos and design. Read article > From the Archive: April 2022 Direct Mail Replaces Facebook for Barbeque Seller Apple’s iOS 14 privacy change has upended Facebook advertising. But not Lea Richards. She told me, “We’re getting back into direct mail. We’ve found good results, up to 6-times return." Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Margin Hacks for Cash-Strapped Ecom Stores Montana Knife Co Blends Craft with Scale 🎯 Industry IQ Resources from our advertisers. Turn Your Social Media into Sales Channels 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.