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Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero external links. Then an epiphany hit.

“All it took was 25 backlinks,” he told me.

Ted is now the founder of SEO Tool Lab, a prominent agency and software provider, and the host of “SEO Fight Club,” a YouTube show.

He and I spoke last month at a conference. I asked him about today’s SERPs, keyword priorities, content marketing, and, yes, competing against ecommerce giants.

Eric Schwartzman: Search engine result pages have changed dramatically over the last few months.

Ted Kubaitis: Right. There are keywords now where the first organic result is below the fold — effectively page two. Those keywords aren’t worth targeting anymore.

The Google search result page is now a universal search. It’s multiple blended result sets — ads, products, “People also ask,” local packs, all kinds of things are now above organic listings.

Read article >

A Message from Zoho Social

Start and Grow Your Business on Social Media

Zoho Social lets you publish social media posts, manage DMs, comments, and mentions, and track performance across 13-plus channels — all in one place. Start for free and grow your social media effortlessly! Try for free >

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How BNPL Impacts Ecommerce Profits

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Branding Is More Than a Logo

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From the Archive: April 2022

Direct Mail Replaces Facebook for Barbeque Seller

Apple’s iOS 14 privacy change has upended Facebook advertising. But not Lea Richards. She told me, “We’re getting back into direct mail. We’ve found good results, up to 6-times return." Read article >

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