Some ad buyers see Peacock as a safe bet. While they hope the streaming service will succeed, if it doesn’t their ad dollars can be redirected to NBCUniversal’s other properties.
| Ad buyers are split on whether NBCUniversal’s forthcoming streaming service, Peacock, is a must-buy for advertisers. Some -- rightly so -- would like to first see it launch. Read more below. Some ad buyers see Peacock as a safe bet. While they hope the streaming service will succeed, if it doesn't their ad dollars can be redirected to NBCUniversal's other properties. Few media companies have entered 2020 telling a growth story, yet that is exactly what TheMaven is doing. Snapchat, like every social media platform out there, wants to dive deeper into e-commerce, and so far its strategy seems to be working. The Clorox Company is building an influencer advisory council as a way to attract millennial consumers. Other things to know about Get insights from Nina Gould, chief product officer for Forbes, and Kat Downs, vp, product and design for The Washington Post, at the Digiday Publishing Summit. Learn more and register here. From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line exactly when needed. Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. Sponsored by Bannerflow. | | |
|
howdy! howdy! | Sponsored by GeoEdge | | A publisher’s guide to brand safety | | Publishers — not just advertisers — deal with their own brand safety problems. From Reddit to mommy blogs, read the guide to learn which steps some of them have been taking to protect themselves from damaging ad adjacencies. | | |
howdy! howdy! howdy! |
