Ad buyers are split on whether NBCUniversal’s forthcoming streaming service, Peacock, is a must-buy for advertisers. Some -- rightly so -- would like to first see it launch. Read more below. Other things to know about - Get insights from Nina Gould, chief product officer for Forbes, and Kat Downs, vp, product and design for The Washington Post, at the Digiday Publishing Summit. Learn more and register here.
- From hybrid models to full-fledged digital teams, in-housing allows brands to turn their digital capabilities on and off line exactly when needed. Join us on February 26th at 10am GMT as we discuss in-housing's impact on creativity and ROI. Sponsored by Bannerflow.
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| Video Anywhere | | | | Some ad buyers see Peacock as a safe bet. While they hope the streaming service will succeed, if it doesn’t their ad dollars can be redirected to NBCUniversal’s other properties. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The owners of this network of sites, ranging from Hubpages to Sports Illustrated, plan to deliver nine figures of revenue this year. Digiday asked three media executives about the publisher’s prospects in 2020. | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using technology tools like creative management platforms to bring more automation and efficiency to creative production. | | |
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howdy! | Marketing on Snapchat | | | | Snapchat, like every social media platform out there, wants to dive deeper into e-commerce, and so far its strategy seems to be working. | | |
| Sponsored by GeoEdge | | | | Publishers — not just advertisers — deal with their own brand safety problems. From Reddit to mommy blogs, read the guide to learn which steps some of them have been taking to protect themselves from damaging ad adjacencies. | | |
howdy! | Brands in Culture | | | | Clorox is creating less obvious advertising as a way to attract millennial consumers. | | |
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| Sponsored by Hulu | | | | At the Digiday Video Advertising Summit, agency execs told us that measurement and technology pose more urgent challenges to video advertisers than even creative production. | | |
howdy! | Content & Commerce | | | | Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. | | |
howdy! | Future of Work | | | | Far from destroying jobs in journalism, artificial intelligence appears to be creating them, argues this journalism professor. | | |
| | | | | "We think there's diversification opportunities across the portfolio," says chief revenue officer Geoff Schiller about his company, Group Nine. |
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