Rethink experience curation not personalization Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience.
ClickZ Daily: November 19, 2020 |
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| Good Morning! Today we have Norman Guadagno, a member of our advisory board and CMO of Acoustic, rethinking what personalization means to the customer experience. He writes: Marketers that want to create an experience that will help customers feel recognized and engaged must think about audiences through a lens that extends from the first encounter well through to established customer and must constantly reflect changes in customer expectations and company offerings Also Matt Gilbert, CEO of Partnerize, argues why protectionist behavior and isolationism in affiliate marketing harms the modern marketer. “Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem,” says Matt. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content & Experience Norman Guadagno Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. |
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Digital Marketing Matt Gilbert Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem. Read more |
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| Content Sitecore Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read more |
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| Data-Driven Marketing Nick Morley Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better grasp of contextual targeting. Read more |
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| Data Kevin Mar-Molinero Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digital ethics. Read more |
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| Blis is your location-powered advertising & analytics partner, helping brands understand, reach and engage consumers globally. Read more |
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| Marketing Technology Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey and this month we will focus on October developments. Download now |
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