| Good Morning! Today we have Norman Guadagno, a member of our advisory board and CMO of Acoustic, rethinking what personalization means to the customer experience. He writes: Marketers that want to create an experience that will help customers feel recognized and engaged must think about audiences through a lens that extends from the first encounter well through to established customer and must constantly reflect changes in customer expectations and company offerings Also Matt Gilbert, CEO of Partnerize, argues why protectionist behavior and isolationism in affiliate marketing harms the modern marketer. “Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem,” says Matt. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
