Now in charge of selling its ad inventory on Facebook and YouTube, Insider has overhauled its video monetization strategy, with a growing focus on pitching shows, rather than short-form branded content, to advertisers.
| From Insider revising its video monetization strategy to Facebook changing the creative restrictions in its News Feed ads, here are today's top stories. Read more below. Now in charge of selling its ad inventory on Facebook and YouTube, Insider has overhauled its video monetization strategy, with a growing focus on pitching shows, rather than short-form branded content, to advertisers. Facebook will soon tweak the creative restrictions to ads in its mobile News Feed. The changes will shrink the amount of text and the image size, which marketers say should improve ad copy overall but would be burdensome. For brands selected to work with Amazon’s emerging brands group, the retailer’s black box approach to doing business becomes more transparent. Other things to know about Today is your last chance to enter the Digiday Technology Awards. Submit now to have your technology recognized by the most authoritative voice in the industry. In 2015, the mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. However, the question remains — is it better for a brand to build your own in-house mobile marketing platform, or invest in a solution? Sponsored by Swrve. | | |
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howdy! | Sponsored by GumGum | | What a Subway scandal taught an ad exec about brand safety | | In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy. “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | What we've learned 14 months into GDPR | | The flurry of activity from the U.K. data protection regulator has put the whole ad industry on notice, with many vendors having admitted the ICO has given the industry a second chance. No one wants to blow it. But it’s not all doom and gloom. Here’s what we have learned. | | |
| Sponsored by Kenshoo | | The state of paid search: How marketers are managing their programs | | Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings. | | |
howdy! | Sponsored by zoovu | | Webinar: Spoiled for choice: Combat cart abandonment | | Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? | | |
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| DTC Era | | Quip’s Shane Pittson: Being in physical stores makes us more accessible | | On this week's episode of Making Marketing, Shareen Pathak sits down with Shane Pittson, Quip's VP of growth, to discuss how Quip learned from its DTC peers in its early days, why their move into Target is part of an accessibility-focused mission and how it's working to control the brand experience in places where they don't have total control. |
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