Now in charge of selling its ad inventory on Facebook and YouTube, Insider has overhauled its video monetization strategy, with a growing focus on pitching shows, rather than short-form branded content, to advertisers.
July 19, 2019

From Insider revising its video monetization strategy to Facebook changing the creative restrictions in its News Feed ads, here are today's top stories. Read more below.

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Top Stories
Video Anywhere
Now in charge of selling its ad inventory on Facebook and YouTube, Insider has overhauled its video monetization strategy, with a growing focus on pitching shows, rather than short-form branded content, to advertisers.
howdy!
Marketing on Facebook
These changes come as Facebook ads become more expensive, especially in the news feed, and more advertisers joined Facebook.
Sponsored by GumGum
In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy.  “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained.
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howdy!
DIGIDAY+ MEMBER EXCLUSIVE
The flurry of activity from the U.K. data protection regulator has put the whole ad industry on notice, with many vendors having admitted the ICO has given the industry a second chance. No one wants to blow it. But it’s not all doom and gloom. Here’s what we have learned.
Sponsored by Kenshoo
Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings.
howdy!
Publishing on Snapchat
Global will have six Snapchat Shows by August and has seen a healthy increase in revenue since the platform introduced unskippable ads to the U.K. in March.
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Sponsored by zoovu
Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service?
howdy!
Beyond Ads
Imgur announced last month it will launch a membership program as part of its $20 million round of funding from Coil.
howdy!
Video Anywhere
YouTube stars have found a role for IGTV that may help to set it apart from YouTube or reinforce it as a hub for YouTube hand-me-downs.

All Latest Stories

DTC Era
On this week's episode of Making Marketing, Shareen Pathak sits down with Shane Pittson, Quip's VP of growth, to discuss how Quip learned from its DTC peers in its early days, why their move into Target is part of an accessibility-focused mission and how it's working to control the brand experience in places where they don't have total control.
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