Check out some of the most popular eMarketer research you may have missed in Q2 2016.
| | | eMarketer Research Highlights: Q2 2016 | | Hi John, Below is a glimpse of the most popular eMarketer research you may have missed in Q2 2016. In this Recap Article For Social Media Marketers, Facebook Produces the Best ROI Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success, a March 2016 survey revealed. Read More » | Article In Three Years, Analytics and Big Data Skills Will Be Most in Demand Digital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will be a more crucial skill needed. Read More » | Article Snapchat to Grow 27% This Year, Surpassing Rivals In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps. And the gap will only widen through 2020. Read More » | Report The New Display Ad Tech Stack: A Simple Guide to a Complex Topic Comfort with technology is no longer a mandate for just IT departments and advertising operations teams. The rise of programmatic advertising, the proliferation of new devices to advertise on and the promise of using new forms of data to improve ad experiences have publishers and media buyers desperately trying to make sense of the ever-expanding advertising technology options. | Report Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage With every passing year, social networking plays a more essential role in the digital lives of consumers worldwide, but the platforms they use differ by country and demographic. This report examines usage of the leading social networks in Asia-Pacific, Europe, Latin America, the Middle East and Africa, and North America. | Report The Changing Path to Purchase: What It Means to Add Mobile to the Mix As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. The traditional shopping phases still exist, but once smartphones are introduced, behavior shifts. |
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