Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success, a March 2016 survey revealed. Read More »
Digital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will be a more crucial skill needed. Read More »
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps. And the gap will only widen through 2020. Read More »
Comfort with technology is no longer a mandate for just IT departments and advertising operations teams. The rise of programmatic advertising, the proliferation of new devices to advertise on and the promise of using new forms of data to improve ad experiences have publishers and media buyers desperately trying to make sense of the ever-expanding advertising technology options.
With every passing year, social networking plays a more essential role in the digital lives of consumers worldwide, but the platforms they use differ by country and demographic. This report examines usage of the leading social networks in Asia-Pacific, Europe, Latin America, the Middle East and Africa, and North America.
As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. The traditional shopping phases still exist, but once smartphones are introduced, behavior shifts.
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