Some publishers are eliminating ad units, while others are repurposing impressions to donate for advertisers’ PSA campaigns or to promote their subscription products.
| Tune into The New Normal today at noonET. On this week's episode, Barstool Sports CRO Deirdre Lester speaks to how Barstool is adapting its content without sports, what advertisers are still spending and what changes will emerge in the industry. Register here. We are wrapping up Week 8 of quarantine where our reality has been much of the same, day in and day out. TikTok, however, is looking to change up that reality -- at least for advertising purposes. The platform is launching a new augmented reality ad format that will allow TikTok users to add interactive visual effects from advertisers to their videos that interact with the physical environment around them. Read more below. The new “AR brand effect” ad will allow TikTok users to add a car zooming across the length of their kitchen table, or the creator could interact with an advertiser’s mascot as it bounces around the room. In a weakened ad market, some publishers are eliminating ad units, while others are repurposing impressions to donate for advertisers’ PSA campaigns or to promote their subscription products. For Digiday+ members, by and large, DTC startups are not rushing to open their doors in Texas, where retail stores are now allowed to re-open with 25% capacity. Ten freelancers interviewed by Digiday said they lost between 25-90% of their work for the year. While some government assistance programs are now available, the process of applying has turned into a full time job. As companies consider a halting return to offices, they're also taking stock of an essential question: Is remote work more productive? Other things to know about ICYMI: On last week’s Digiday+ Talk, CBS Interactive executive vice president & gm Christy Tanner discussed streaming the news during a global pandemic, including how to market a streaming service and how CBS is utilizing local news during this time. Digiday+ members can access exclusive insights from the Talk and view the full video recording here. As the pandemic brings in-person content production to a halt, many brands are finding new ways to streamline the reuse of existing assets while partnering with influencers to further amplify their messages. Sponsored by Tatari. | | |
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howdy! | Sponsored by Resonate | | What media companies need to know about engaging consumers as a global crisis evolves | | During a time of sustained quarantine, more publishers are turning to AI and consumer research to maintain user engagement and preserve ad dollars. In a webinar, on May 13 at 1 p.m. EST, hear from Resonate CMO Ericka McCoy about how publishers can keep up with rapidly changing online behavior and maintain revenue during a time of crisis. | | |
howdy! howdy! | Sponsored by Spot.IM | | How publishers can turn quarantine-time traffic spikes into long-term audiences | | For publishers, self-isolating audience surges don’t have to evaporate. In a new webinar, on May 21 at 1 p.m. EDT, join experts from Spot.IM — including Ido Goldberg, svp of Product, and Enrico Tollis, general manager and svp of Partner Success — to learn how editorial tools can be used to hold onto new readership. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The great recalibration of media | | Media business leaders are looking ahead to what emerges from the wreckage of coronavirus. Expect a leaner, more focused group of businesses. | | |
howdy! | | | Verizon Media CEO Guru Gowrappan: ‘The ad market is not going away’ | | Verizon Media's value to Verizon itself isn't just as a media arm that can send user data or benefits back to the conglomerate. Rather, its base of 900 million monthly active users is significant enough to bring value just across Verizon Media's properties, including Yahoo, TechCrunch, AOL and HuffPost, according to CEO Guru Gowrappan. |
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