Tune into The New Normal today at noonET. On this week's episode, Barstool Sports CRO Deirdre Lester speaks to how Barstool is adapting its content without sports, what advertisers are still spending and what changes will emerge in the industry. Register here. We are wrapping up Week 8 of quarantine where our reality has been much of the same, day in and day out. TikTok, however, is looking to change up that reality -- at least for advertising purposes. The platform is launching a new augmented reality ad format that will allow TikTok users to add interactive visual effects from advertisers to their videos that interact with the physical environment around them. Read more below. - The new “AR brand effect” ad will allow TikTok users to add a car zooming across the length of their kitchen table, or the creator could interact with an advertiser’s mascot as it bounces around the room.
- In a weakened ad market, some publishers are eliminating ad units, while others are repurposing impressions to donate for advertisers’ PSA campaigns or to promote their subscription products.
- For Digiday+ members, by and large, DTC startups are not rushing to open their doors in Texas, where retail stores are now allowed to re-open with 25% capacity.
- Ten freelancers interviewed by Digiday said they lost between 25-90% of their work for the year. While some government assistance programs are now available, the process of applying has turned into a full time job.
- As companies consider a halting return to offices, they're also taking stock of an essential question: Is remote work more productive?
Other things to know about - ICYMI: On last week’s Digiday+ Talk, CBS Interactive executive vice president & gm Christy Tanner discussed streaming the news during a global pandemic, including how to market a streaming service and how CBS is utilizing local news during this time. Digiday+ members can access exclusive insights from the Talk and view the full video recording here.
- As the pandemic brings in-person content production to a halt, many brands are finding new ways to streamline the reuse of existing assets while partnering with influencers to further amplify their messages. Sponsored by Tatari.
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| The Programmatic Publisher | | | | Some publishers are eliminating ad units, while others are repurposing impressions to donate for advertisers’ PSA campaigns or to promote their subscription products. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | By and large, DTC startups are not rushing to open their doors in Texas, where retail stores are now allowed to re-open with 25% capacity. | | |
| Sponsored by Resonate | | | | During a time of sustained quarantine, more publishers are turning to AI and consumer research to maintain user engagement and preserve ad dollars. In a webinar, on May 13 at 1 p.m. EST, hear from Resonate CMO Ericka McCoy about how publishers can keep up with rapidly changing online behavior and maintain revenue during a time of crisis. | | |
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howdy! | Coronavirus Fallout | | | | The 10 freelancers interviewed by Digiday said they lost between 25-90% of their work for the year due to slashed or frozen freelance budgets. While some government programs have opened up to independent contractors, the process of applying has turned into a full time job. | | |
| Sponsored by CafeMedia | | | | In a new report, 73 percent of publishers say data-privacy regulations will significantly change their ability to engage with user data. And nearly three quarters of larger publishers say they’ll turn to technology to help solve that problem. | | |
howdy! | Future of Work | | | | Communication does not equal productivity. | | |
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| Sponsored by Spot.IM | | | | For publishers, self-isolating audience surges don’t have to evaporate. In a new webinar, on May 21 at 1 p.m. EDT, join experts from Spot.IM — including Ido Goldberg, svp of Product, and Enrico Tollis, general manager and svp of Partner Success — to learn how editorial tools can be used to hold onto new readership. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Media business leaders are looking ahead to what emerges from the wreckage of coronavirus. Expect a leaner, more focused group of businesses. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Orson Francescone, managing director of FT Live, said he can “see a route to us delivering what we thought we were going to deliver” at the beginning of the year. | | |
| | | | | Verizon Media's value to Verizon itself isn't just as a media arm that can send user data or benefits back to the conglomerate. Rather, its base of 900 million monthly active users is significant enough to bring value just across Verizon Media's properties, including Yahoo, TechCrunch, AOL and HuffPost, according to CEO Guru Gowrappan. |
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