| With the backlash against and crackdowns on intrusive ads, digital publishers are focusing on improving user experience. But putting users first comes at a cost. House of Highlights, the Instagram account Bleacher Report acquired 18 months ago, gets 225,000 engagements per post and has 6.8 million followers that include NBA stars LeBron James, Russell Westbrook and Chris Paul. Here's how the sports highlights machine works. Ahead of the EU General Data Protection Regulation's enforcement in May 2018, we've debunked common myths about it. Since The Economist started posting on the Line app in January 2016, it's amassed nearly 1 million followers. Here's how it shifted its strategy to achieve this. The seventh issue of Digiday magazine, which focuses on big ideas that can change media and marketing, is arriving soon. Subscribe to Digiday+ to learn more about what's inside. On the agenda at the Digiday Publishing Summit: earning reader trust in the post-truth age. Publishers ranging from The Outline to Bustle to Atlantic Media will participate in the three-day discussion -- find out about how to join us. 13 percent of marketers worry AI will replace them. Find out what AI has in store for you from AI experts at Havas Cognitive and Born AI. Register for today's webinar. Sponsored by GumGum. |
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| Lucia Moses Publishers weigh the trade-offs of dropping ad formats that produce revenue at a time when few have managed to collect directly from readers. |
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| Sahil Patel House of Highlights has a huge following on Instagram — with famous fans including LeBron James, Russell Westbrook and Drake. |
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| Jessica Davies A flurry of “GDPR experts” have surfaced over the last year to help businesses navigate the forthcoming European data privacy laws. We debunk the myths. |
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| Lucinda Southern "For us, [Line is] so interesting because of the mix of readers." |
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| Sponsored Content Taykey We want to know: how do you align inventory quality and relevance in a programmatic environment? What data and methodologies are you using? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by Taykey. |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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