With the backlash against and crackdowns on intrusive ads, digital publishers are focusing on improving user experience. But putting users first comes at a cost.

House of Highlights, the Instagram account Bleacher Report acquired 18 months ago, gets 225,000 engagements per post and has 6.8 million followers that include NBA stars LeBron James, Russell Westbrook and Chris Paul. Here's how the sports highlights machine works.

Ahead of the EU General Data Protection Regulation's enforcement in May 2018, we've debunked common myths about it.

Since The Economist started posting on the Line app in January 2016, it's amassed nearly 1 million followers. Here's how it shifted its strategy to achieve this.

The seventh issue of Digiday magazine, which focuses on big ideas that can change media and marketing, is arriving soon. Subscribe to Digiday+ to learn more about what's inside.

On the agenda at the Digiday Publishing Summit: earning reader trust in the post-truth age. Publishers ranging from The Outline to Bustle to Atlantic Media will participate in the three-day discussion -- find out about how to join us.

13 percent of marketers worry AI will replace them. Find out what AI has in store for you from AI experts at Havas Cognitive and Born AI. Register for today's webinar. Sponsored by GumGum.

 

Publishers obsess about user experience, but worry about giving up revenue

Lucia Moses

Publishers weigh the trade-offs of dropping ad formats that produce revenue at a time when few have managed to collect directly from readers.

Bleacher Report's House of Highlights gets 400 million monthly views -- and famous fans -- on Instagram

Sahil Patel

House of Highlights has a huge following on Instagram — with famous fans including LeBron James, Russell Westbrook and Drake.

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The changing face of customer engagements

Sponsored Content IBM

The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM.

Common GDPR myths, debunked

Jessica Davies

A flurry of “GDPR experts” have surfaced over the last year to help businesses navigate the forthcoming European data privacy laws. We debunk the myths.

How The Economist shifted its Line strategy to grow to nearly 1 million followers

Lucinda Southern

"For us, [Line is] so interesting because of the mix of readers."

Survey: The tradeoff between inventory quality vs. relevance in a programmatic environment

Sponsored Content Taykey

We want to know: how do you align inventory quality and relevance in a programmatic environment? What data and methodologies are you using? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by Taykey.

Mobile best 2017: Four burning issues in marketing technology

Sponsored Content Tune

We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune.

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Smartly.io
New York, NY
 
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Maxus
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Vail, CO
 
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California
 
 

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