Pitfalls of influencer marketing in Russia and how to avoid them Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully.
ClickZ Daily: April 8, 2020 |
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| Happy Wednesday! Today we have Ivan Padrez, CBDO at mediacube, detailing the Russian influencer marketing landscape and how to navigate it successfully. He reveals: Pricing itself is a very sensitive issue. In this regard influencer marketing in Russia is still very much “The Wild East”. Rates, especially if creators are contacted by foreign brands directly or through marketplaces, come out of thin air. Also, Founder and CMO of SchoolsSafe.org, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. She writes: Marketers should view ad blockers and privacy laws as two pieces of the same puzzle: practical and legal barriers to personalizing the ad content consumers see. |
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Digital Marketing Ivan Padrez Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. |
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Digital Advertising Tiffany Delmore Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. Read more |
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| Digital Marketing Mahir Prasad We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read more |
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| Digital Marketing Ivan Guzenko CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strategies. Read more |
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| Digital Marketing Jaime Singson Impact's Jaime Singson discusses how in order to fully succeed in the partnership space, enterprises need to think beyond “partner marketing” so that they have the tools and solutions to manage these life cycles efficiently and effectively. Read more |
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| Emerging Technology Luke Richards Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Reveal Mobile shows it can be simplified. Read more |
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