Happy Wednesday!

Today we have Ivan Padrez, CBDO at mediacube, detailing the Russian influencer marketing landscape and how to navigate it successfully.

He reveals: Pricing itself is a very sensitive issue. In this regard influencer marketing in Russia is still very much “The Wild East”. Rates, especially if creators are contacted by foreign brands directly or through marketplaces, come out of thin air.

Also, Founder and CMO of SchoolsSafe.org, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era.

She writes: Marketers should view ad blockers and privacy laws as two pieces of the same puzzle: practical and legal barriers to personalizing the ad content consumers see.