P&G Chooses Ad Server of Record

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Procter & Gamble has selected independent ad server Flashtalking as its ad serving platform of record outside of the U.S.

It's a big client: P&G spends about $7 billion per year on advertising and Flashtalking will be responsible for holdings in 50 markets across the Americas, Europe and APAC. To note, that doesn't include the U.S., China or Russia.

The pairing could indicate a shift in P&G's marketing strategy, which operates more than 60 brands, reported my colleague Ronan Shields, into functioning as a portfolio of brands.

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