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Happy Friday!

Procter & Gamble has selected independent ad server Flashtalking as its ad serving platform of record outside of the U.S.

It's a big client: P&G spends about $7 billion per year on advertising and Flashtalking will be responsible for holdings in 50 markets across the Americas, Europe and APAC. To note, that doesn't include the U.S., China or Russia.

The pairing could indicate a shift in P&G's marketing strategy, which operates more than 60 brands, reported my colleague Ronan Shields, into functioning as a portfolio of brands.

"So it’s not just about a brand that wants to sell you hair color, but maybe, the more they interact with you digitally, the more they understand that maybe they should position these other products that are also under our umbrella," Ana Milicevic, co-founder and principal at Sparrow Advisers, told him.

What else we're covering:

• Facebook cracks down on hate speech in groups
• Twitter adds new security measures for high-profile political accounts
• Facebook buys Washington corporate campus originally intended for REI

Fun Fact: National Guacamole Day is a thing.

Need a break? There's hope for the people who want to stop seeing the same ad over and over again.

Please consider sending any news tips to [email protected]. Thanks for reading. And maybe I'll ~see~ you at the last day of Brandweek (details below).

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It will also limit the spread of health advice on the platform.

Day four of Brandweek kicks off with Adweek's 2020 Brand Visionary, Ryan Reynolds, Founder and Chief Executive Officer of Maximum Effort, Co-owner of Aviation Gin and Mint Mobile. 

Also on the agenda: Brad Hiranaga of General Mills, Zak Brown of McLaren Racing, Andrea Sengara of Campari, Jay Curley of Ben & Jerry's, Ronalee Zarate-Bayani of the LA Rams, Bruno Cardinali of Popeyes Louisiana Kitchen, and so many more. 

 It's not too late to register! Use code 2DAYSBW for 70% off your pass. 

They include stronger passwords and password reset protection.

Covid-19 caused the outdoor retailer to shift to multiple satellite locations, more remote work.

Videos will be part of Amplify, giving advertisers sponsorship opportunities.

The social network will debut Ray-Ban-branded smart glasses in 2021.

Short-term goals make some work less profound, managing director said at Brandweek.

Audio trends are blurring as people stay home, says SiriusXM and Pandora CMO Denise Karkos at Brandweek.