Nissan's drastic job cuts; DoorDash's non-apology; Amazon deletes inflammatory tweet; Top new jobs in PR and marketing; and more

MORNING SCOOP

Nissan to cut 12,500 jobs, DoorDash reverses tipping policy, and Amazon deletes incendiary tweet

Also: Interview lessons from Mueller’s testimony, KFC boosts engagement with a weird gift, key ways digital media is thriving, and how PR pros can lead the fight for transparency online.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry.

GRIPE THERAPY

How do you deal with workplace dabblers and kibitzers?

A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow.

FROM THE ARCHVIES

How PR pros can create and distribute memes

The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.

CUSTOM CONTENT

3 reasons why you should let us write your content

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

MEDIA RELATIONS

Epstein puff pieces put focus on PR and pay-to-play publishing

An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.

RAGAN AWARDS

4 frequently asked questions about Ragan & PR Daily Awards

Learn how to make your entry stand out, how awards can benefit you and how past winners succeeded.

SOCIAL MEDIA

How to build your social media content calendar

How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend.

MARKETING

Infographic: The growing power of influencer marketing

As users look for ways to verify online claims, internet celebrities have become increasingly powerful for communicators looking to convince and persuade. Consider these statistics.

MORNING SCOOP

Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

Also: Study: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients.

MEASUREMENT

Which PR metrics matter, and how can you generate them?

As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial.

PR INDUSTRY

It’s time to put PR ethics front and center

Follow these guidelines to take the high road and shore up your reputation management.

WRITING & EDITING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.

CONTENT MARKETING

11 tactics to repurpose original podcasts and videos

Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.