NAR: WOTUS review a win for property owners | How to choose the right spokesperson for your message | Why brands should work better with diverse creators
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Choosing the right spokesperson is crucial for effective communication, writes Casey Weldon. While CEOs should speak during major crises to demonstrate leadership, a spokesperson might be better for legal matters to protect the CEO. Subject-matter experts can convey technical details, while third-party validators can enhance credibility and reach. "Not only are you adding ... extra credibility, but you're also reaching audiences you might not have accessed on your own," Jaclyn Rothenberg of Avoq says. Full Story: PR Daily (3/11)
Why brands should work better with diverse creators Brands often treat collaborations with creators of color, from the LGBTQ+ community and other underrepresented groups as token gestures, sanitizing content to fit narrow guidelines, say creator Achieng Agutu and Julian Andrew, founder of talent management firm Talentiish. Shreya Mukherjee of MSL US noted that this approach is unethical and hinders business, especially with Generation Z. Full Story: Ad Age (link gifted) (3/12)
Affluent renters on the rise in many cities In many major metropolitan areas, wealthy individuals are opting for rentals over home purchases, according to a report by Redfin. This trend is particularly evident in cities such as Raleigh, Orlando and Tampa, where the share of affluent renters has risen since 2019. The shift is attributed in part to elevated mortgage rates and home prices, making renting a more financially attractive option for some. Full Story: GlobeSt (free registration) (3/13)
Boston parking space going for $750K in city's tight market A parking space at Brimmer Street Garage on Boston's Beacon Hill is listed for $750,000, highlighting the area's high real estate prices. Listing agent Rene Rodriguez with Cabot & Company says the deeded space is a rare and valuable commodity, especially for homeowners without parking. Full Story: Boston Herald (tiered subscription model) (3/13)
Bluesky's latest update introduces a notable enhancement: users can now upload videos that are three minutes long, tripling the previous limit. This change addresses frequent requests for longer video content, and is intended to enhance user engagement on the platform. Full Story: TechRadar (3/11)
Business Wellness
Only fools rush in when responding to feedback Make sure to act on employee feedback and create meaningful change without rushing into responding, writes Alana Corey, a culture coach at Great Place To Work. "Encourage leaders to take time to absorb and process employee feedback before responding," Corey writes, adding that taking time to process feedback can "avoid reactive decision-making." Full Story: Great Place to Work (3/10)
Fair & Equitable Housing
Advocates in Delaware seek funds to address housing shortage Housing advocates in Delaware are asking that 1% of the annual state budget be allocated for affordable housing development. The Delaware Housing Alliance highlights a shortage of around 20,000 affordable units, with many residents spending half or more of their income on housing. Full Story: WBOC-TV (Salisbury, Md.) (3/12)
Legislation & Regulation
Inflation cools more than expected The consumer price index rose less than expected in February, gaining 2.8% on a year-over-year basis, according to the Labor Department. The reading could potentially allow the Federal Reserve to lower interest rates later in the year, although observers note that tariffs could complicate the picture. Full Story: Reuters (3/12),CNBC (3/12)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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