Microsoft weighs TikTok purchase; Tips for building trust during the pandemic; Common list errors; Messaging sustainability; and more

DAILY SCOOP

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.

CRISIS COMMUNICATIONS

5 tips to increase trust in the COVID-19 era

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?

WRITING & EDITING

How to identify and remedy 5 common errors in vertical lists

Needless repetition underlies several of the missteps. Inconsistency is at the root of others. Using certain techniques will keep your bulleted elements fluid and concise.

STORYTELLING

How to make sustainability a key part of your message

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.

RAGAN AWARDS

Showcase your engaging videos, visuals and virtual events

Ragan’s Video, Visual & Virtual Awards will recognize the best virtual experiences and visual storytelling work from the past year. Don’t miss the Friday, Aug. 21, entry deadline.

COVID-19

How LogMeIn rose to the occasion during COVID-19

The company behind GoToMeeting was positioned to have a big impact as businesses turned to remote work during the pandemic. Here’s how it made the most of this moment.

THE WORKPLACE

Microsoft’s predictions for the future of work

The tech giant foresees an end to the traditional 9-to-5 workday, but there may still be hope—and need—for physical offices.

A DAY IN THE LIFE

Heron Agency’s leader: Social media will lead post-COVID-19

Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past.

PR DAILY AWARDS

Don’t miss this Friday’s Content Marketing Awards late-entry deadline

This is your last opportunity to submit your impressive content marketing assets, campaigns and projects. All entries must be received by this Friday, July 31, at 11:59 p.m. Central time.

COVID-19

Remote workplace culture requires a strong, healthy foundation

With workers forced to telecommute, here’s how organizations and comms groups can make sure employees feel connected and engaged.

DAILY SCOOP

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.

STORYTELLING

6 storytelling lessons from the ‘NBA Bubble’

Consider these insights from a rookie player as he invites fans to look at life inside of the isolation zone at Walt Disney World and the ESPN Wide World of Sports complex.

CRISIS COMMUNICATIONS

How to engage anxious employees and forge a fresh culture amid COVID-19

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated.

VISUAL & VIDEO COMMUNICATIONS

What makes a perfect product video?

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization.