Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.

TODAY’S HEADLINES – 08.03.2020  
 
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DAILY SCOOP

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.


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CRISIS COMMUNICATIONS

5 tips to increase trust in the COVID-19 era

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?


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WRITING & EDITING

How to identify and remedy 5 common errors in vertical lists

Needless repetition underlies several of the missteps. Inconsistency is at the root of others. Using certain techniques will keep your bulleted elements fluid and concise.



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STORYTELLING

How to make sustainability a key part of your message

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.


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RAGAN AWARDS

Showcase your engaging videos, visuals and virtual events

Ragan’s Video, Visual & Virtual Awards will recognize the best virtual experiences and visual storytelling work from the past year. Don’t miss the Friday, Aug. 21, entry deadline.


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COVID-19

How LogMeIn rose to the occasion during COVID-19

The company behind GoToMeeting was positioned to have a big impact as businesses turned to remote work during the pandemic. Here’s how it made the most of this moment.


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THE WORKPLACE

Microsoft’s predictions for the future of work

The tech giant foresees an end to the traditional 9-to-5 workday, but there may still be hope—and need—for physical offices.



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A DAY IN THE LIFE

Heron Agency’s leader: Social media will lead post-COVID-19

Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past.


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PR DAILY AWARDS

Don’t miss this Friday’s Content Marketing Awards late-entry deadline

This is your last opportunity to submit your impressive content marketing assets, campaigns and projects. All entries must be received by this Friday, July 31, at 11:59 p.m. Central time.


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COVID-19

Remote workplace culture requires a strong, healthy foundation

With workers forced to telecommute, here’s how organizations and comms groups can make sure employees feel connected and engaged.


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DAILY SCOOP

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.



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STORYTELLING

6 storytelling lessons from the ‘NBA Bubble’

Consider these insights from a rookie player as he invites fans to look at life inside of the isolation zone at Walt Disney World and the ESPN Wide World of Sports complex.


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CRISIS COMMUNICATIONS

How to engage anxious employees and forge a fresh culture amid COVID-19

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated.


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VISUAL & VIDEO COMMUNICATIONS

What makes a perfect product video?

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization.


Brand Storytelling During a Crisis Virtual Conference (updated)

How you tell your brand’s story could make or break your reputation with stakeholders—and your future as an organization.

Register for this eye-opening virtual conference today.

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