Maturing your digital strategy through customer centricity Sitecore details why customer centricity needs to be the prime focus for businesses going forward.
ClickZ Daily: November 18, 2020 |
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| Happy Wednesday! Today we have CX management company, Sitecore detailing why customer centricity needs to be the prime focus for businesses going forward. “Aligning your C-Suite around the vision is critical for success, but so is fostering a culture of “build-measure-learn” and breaking down silos between teams. Delivering digital experiences, understanding their impact, and iterating on them requires close alignment between Marketing and IT, as well as sales, customer success, and more,” says Sitecore. Also, according to Integral Ad Science’s Nick Morley: Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better grasp of contextual targeting. And finally Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digital ethics. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content Sitecore Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. |
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Data-Driven Marketing Nick Morley Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better grasp of contextual targeting. Read more |
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| Data Kevin Mar-Molinero Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digital ethics. Read more |
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| Digital Advertising Sreenath Reddy Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. Read more |
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| Digital Marketing Justin Gray Justin Gray, CEO of LeadMD, breaks down why futureproofing is the key to surviving the unexpected and shares actionable tips to get started. Read more |
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| Blis is your location-powered advertising & analytics partner, helping brands understand, reach and engage consumers globally. Read more |
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