| Happy Wednesday! Today we have CX management company, Sitecore detailing why customer centricity needs to be the prime focus for businesses going forward. “Aligning your C-Suite around the vision is critical for success, but so is fostering a culture of “build-measure-learn” and breaking down silos between teams. Delivering digital experiences, understanding their impact, and iterating on them requires close alignment between Marketing and IT, as well as sales, customer success, and more,” says Sitecore. Also, according to Integral Ad Science’s Nick Morley: Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better grasp of contextual targeting. And finally Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digital ethics. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
