🎛️ Marketing deserves more than just execution orders

Klicken Sie hier, um Marketingland.com zu abonnieren

Laden...

Vor 11 Stunden

Html
Text

Plus, everything you need to know about Salesforce Agentforce, why you need great creative for brand impact, where LLMs get their info and more.

View in browser | Share

Jun 30, 2025

Marketing is often the first to get blamed when revenue targets aren’t met.

Leads not converting? Must be the messaging.
Sales numbers down? Clearly a campaign issue.
Website not pulling in traffic? Fire up the SEO folks!

But here’s the kicker: marketers are held accountable for the results without always having a voice in the strategy. And that, my friends, is the central frustration MarTech contributor Jaimon Hancock wants to address in his latest article.

Mike Pastore
Editorial Director

Marketing management

Marketing can’t own the results without a say in the strategy

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

MarTechCharts

Where do the popular LLMs find their information?

See the differences in how popular LLMs find their content.

Salesforce

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.

Agencies

Your clients want answers. This guide helps you give them.

Use the How-to-Guide to Cross Platform Measurement to go beyond clicks and impressions and show real campaign impact.

Digital advertising

AI can scale ads, but great creatives drive brand impact

Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.

B2B marketing

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

MarTech intelligence reports

What happens when third-party data stops performing?

This report compares leading identity resolution platforms built to succeed where cookies, mobile IDs, and old tactics are failing.

Marketing analytics

What your dashboards reveal about channel performance — and what they miss

Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter.

What else we're reading

Good reads and conversations to help good marketers get better.

Is employee advocacy the new inbound? What makes you dislike marketing? SEO efforts suffering? It’s not your execution More evidence AI search traffic converts at a higher rate Are podcast appearances the new backlinks? AI creates efficiencies, so we demand more efficiency

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

NEW! Enterprise Digital Asset Management Platforms Generative AI for Content Creation B2B Data Enrichment and Hygiene Email Marketing Platforms Identity Resolution Platforms Marketing Work Management Platforms Marketing Automation Platforms Customer Data Platforms. Call Analytics and Conversational Intelligence

What they're saying

“Great creative isn’t just a nice-to-have — it’s a force multiplier when built on a solid brand foundation. Tactics like humor, celebrities and music can enhance recall or emotional connection, but only when they support and amplify your distinctive brand assets.” – Greg Kihlstrom in AI can scale ads, but great creatives drive brand impact “Marketing is in a great position to spot when the math doesn’t add up or when a target sounds good on paper but won’t hold up in practice. Use that. Share what you’re seeing. Show how you’d reframe the problem.” – Jaimon Hancock in Marketing can’t own the results without a say in the strategy