Marketing management

Marketing can’t own the results without a say in the strategy

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

MarTechCharts

Where do the popular LLMs find their information?

See the differences in how popular LLMs find their content.

Salesforce

Salesforce Agentforce: What you need to know

Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.

Agencies

Your clients want answers. This guide helps you give them.

Use the How-to-Guide to Cross Platform Measurement to go beyond clicks and impressions and show real campaign impact.

Digital advertising

AI can scale ads, but great creatives drive brand impact

Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.

B2B marketing

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

MarTech intelligence reports

What happens when third-party data stops performing?

This report compares leading identity resolution platforms built to succeed where cookies, mobile IDs, and old tactics are failing.

Marketing analytics

What your dashboards reveal about channel performance — and what they miss

Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter.

What else we're reading

• Is employee advocacy the new inbound?
• What makes you dislike marketing?
• SEO efforts suffering? It’s not your execution
• More evidence AI search traffic converts at a higher rate
• Are podcast appearances the new backlinks?
• AI creates efficiencies, so we demand more efficiency

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “Great creative isn’t just a nice-to-have — it’s a force multiplier when built on a solid brand foundation. Tactics like humor, celebrities and music can enhance recall or emotional connection, but only when they support and amplify your distinctive brand assets.” – Greg Kihlstrom in AI can scale ads, but great creatives drive brand impact
• “Marketing is in a great position to spot when the math doesn’t add up or when a target sounds good on paper but won’t hold up in practice. Use that. Share what you’re seeing. Show how you’d reframe the problem.” – Jaimon Hancock in Marketing can’t own the results without a say in the strategy

From Search Engine Land

• Microsoft removed 1 billion ads for violations in 2024
• SEO leads as 68% of organizations shift strategies for AI search: Survey
• Google Ads simplifies broad match testing
• How to deliver PPC results to executives: Get out of the weeds
• Marketing results don’t add. They multiply and synergize.