Marketers’ playbook for recovering from COVID-19 Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.
ClickZ Daily: May 12, 2020 |
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| Good Morning! Today we have Jon Schulz, CMO at Viant, discussing the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps. He writes: Every brand will need to send the message: We’re open for business. But waiting until we’re fully back to normal before reaching out to your target audiences is a mistake. Instead, stimulating demand during the reopening process is the key. Also, Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their companies. “It’s harder to innovate when your company is mature and established than when it’s young and nimble. You have to intentionally push an ambitious vision for the entire organization, not just one-off innovation projects or initiatives,” says Kevin. 2020 Benchmark Survey We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Jon Schulz Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps. |
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Analyzing Customer Data Kevin Mann Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their companies. Read more |
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| Data & Analytics Kamaljeet Kalsi Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technology of the hour, and more. Read more |
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| Analyzing Customer Data Jacqueline Dooley Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next normal as part of ClickZ’s Peer Network series. Read more |
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| Actionable Analysis Nick Stoltz Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with incrementality measurement. Read more |
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| Data-Driven Marketing Vivek Lakshman How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and forthcoming legislation. Read more |
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