Good Morning!

Today we have Jon Schulz, CMO at Viant, discussing the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.

He writes: Every brand will need to send the message: We’re open for business. But waiting until we’re fully back to normal before reaching out to your target audiences is a mistake. Instead, stimulating demand during the reopening process is the key.

Also, Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their companies.

“It’s harder to innovate when your company is mature and established than when it’s young and nimble. You have to intentionally push an ambitious vision for the entire organization, not just one-off innovation projects or initiatives,” says Kevin.

2020 Benchmark Survey

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially.