As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted.
| As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted. Additional coverage: The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. ICYMI: Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out. This Digiday+ Media Buying Briefing is an attempt to take the long view of the potential Omnicom/IPG deal, both of what’s happened, and what may yet happen, positive or negative. Other things to know about Lock in your spot at any Digiday event in 2025 and save an extra $300—but only if you purchase before the year ends. Don’t miss our best offer on passes. Use the code SAVE2025 to save on any pass for any event. Offer ends Dec. 31 When paired with context and time, geo connects traditional and digital media and bridges gaps between advertising channels to unlock powerful insights rooted in business outcomes. Sponsored by Blis. By understanding best practices, streaming app publishers can leverage streaming data analytics to make data-driven decisions and gain a competitive advantage in a rapidly evolving market. Sponsored by Liftoff. | | |
|
howdy! howdy! howdy! howdy! howdy! |
