As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted. Additional coverage: - The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.
- As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game.
ICYMI: - Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.
- This Digiday+ Media Buying Briefing is an attempt to take the long view of the potential Omnicom/IPG deal, both of what’s happened, and what may yet happen, positive or negative.
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| Top Stories |  | | Ivy Liu |
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| | | | | As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted. | | |
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howdy! | | | | | The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. | | |
| Advertisement |  | | |
| | | | | Traditional metrics like engagement or time spent on the ad leave advertisers guessing about the efficacy of their ads, particularly on CTV or retail media. | | |
howdy! | | | | | As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. | | |
| | | | | Commerce audiences represent a flexible approach to targeting that helps brands accurately predict a consumer’s next move. | | |
howdy! | | | | | What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the acquisition, which would vault Omnicom to the No. 1 position. | | |
| Advertisement |  | | |
| | | | | The rise of generative AI has brought unprecedented speed and scale to content management, yet delivering the right content to the right audience at the right time has never been more difficult. | | |
howdy! | | | | | Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out. | | |
howdy! | | | | | The crusade to make everything an ad network continues as yet another player enters the space: real estate media. | | |
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