While the abundance of plant-based options at Natural Products Expo East this year was evident, what stood out the most was the subtle shift in product formulation and positioning.

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CEO Brad Charron talks sustainability, sourcing, novel ingredient (Ponova oil!) and the recent NEXTY finalist recognition for this mission-forward brand.

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Despite strong sales, new consumer research reveals usage gaps for underserved consumers’ understanding and trust of supplements. Read the findings to learn how to reach, educate and earn their trust.

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