"It’s a sad day for consumer choice and scientific accuracy," CRN CEO Steve Mister says of the limitations imposed on weight-loss supplements in New York.
While the abundance of plant-based options at Natural Products Expo East this year was evident, what stood out the most was the subtle shift in product formulation and positioning.
CEO Brad Charron talks sustainability, sourcing, novel ingredient (Ponova oil!) and the recent NEXTY finalist recognition for this mission-forward brand.
Despite strong sales, new consumer research reveals usage gaps for underserved consumers’ understanding and trust of supplements. Read the findings to learn how to reach, educate and earn their trust.
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