| | | | | Digital | | November 2, 2020 | By Lucinda Southern |
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| Blocklists Are 'Surgery With a Guillotine,' So Dow Jones Built a Brand Safety Tool | |
| | Good to have you here! This is Lucinda Southern, Adweek’s media editor. I’m new to the post so wanted to introduce myself and thank you for letting us into your inbox. Sit tight for the latest and most pressing news about the media industry. Welcome to the start of a new week, set to be a frenetic one, and the start of a new month. Time has had an obscure elasticity this year, nonetheless, some trends in digital media seem to endure. Keyword ad blocking, for one, is a pretty persistent scourge of digital media, a symptom of chasing audience-based ad buying at all costs, regardless of context. The problem, industry experts tell me, is still not going to go away. Over-zealous keyword blocklists have blown a $4.1 billion hole in publisher ad revenue in the U.S. this year so far. Larger publishers with stable direct trading relationships and deeper pockets have the capability to massage advertiser keyword blocklists. I spoke with Dow Jones who said its efforts drive revenue growth since on average its tool opened up three times more inventory that was previously blocked. The picture is less rosy for publishers playing more on the open exchange. And until all parties can sit down, agree and implement a set of industry-wide brand-safe guidelines (don’t hold your breath just yet) the struggle continues. In other news: Ogilvy is harnessing LinkedIn, amassing 1 million followers.Tata Consultancy Services marks a November without a NYC marathon. But there are still ads.Walmart has once again pulled its gun displays.That's all from me, thank you and good luck this week, Lucinda Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and reporting. | | | |
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| | Amazon Beefs Up Delivery Capabilities, Hits $96 Billion in Q3 Sales | |
| | Many of its 350,000 recent hires have been in transportation. | |
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| | Adweek Promos and Events | The NFL, NBA, NHL, MLB and More on the Future of Sports | |
| | In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for the MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. Register now and join the movement. | |
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| Advertiser Boycott Had Little Effect on Facebook’s Q3 2020 Revenue, Which Rose 22% | |
| | The tech company cited a shift toward ecommerce driven by the pandemic. | | | |
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| Alphabet's Q3 Revenues Top $46 Billion as It Faces Mounting Regulatory Headwinds | |
| | Google posts 14% revenue increase in first earnings call since the DOJ filed its antitrust probe. | | | |
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| The 99 Problems Forms Virtual TikTok House to Back the Biden-Harris Campaign | |
| | The House of US unites diverse creators in an effort to ensure that younger voters are prepared. | | | |
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