Good to have you here! This is Lucinda Southern, Adweek’s media editor. I’m new to the post so wanted to introduce myself and thank you for letting us into your inbox. Sit tight for the latest and most pressing news about the media industry. 

Welcome to the start of a new week, set to be a frenetic one, and the start of a new month. Time has had an obscure elasticity this year, nonetheless, some trends in digital media seem to endure. 

Keyword ad blocking, for one, is a pretty persistent scourge of digital media, a symptom of chasing audience-based ad buying at all costs, regardless of context. The problem, industry experts tell me, is still not going to go away. Over-zealous keyword blocklists have blown a $4.1 billion hole in publisher ad revenue in the U.S. this year so far. 

Larger publishers with stable direct trading relationships and deeper pockets have the capability to massage advertiser keyword blocklists. I spoke with Dow Jones who said its efforts drive revenue growth since on average its tool opened up three times more inventory that was previously blocked. 

The picture is less rosy for publishers playing more on the open exchange. And until all parties can sit down, agree and implement a set of industry-wide brand-safe guidelines (don’t hold your breath just yet) the struggle continues.  

In other news:

• Ogilvy is harnessing LinkedIn, amassing 1 million followers.
• Tata Consultancy Services marks a November without a NYC marathon. But there are still ads.
• Walmart has once again pulled its gun displays.

That's all from me, thank you and good luck this week, Lucinda 

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