Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business The top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "average", and more on market shifts for B2B vendors.
ClickZ Daily: August 17, 2020 |
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Insights Kamaljeet Kalsi The top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "average", and more on market shifts for B2B vendors. |
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Digital Leaders Lomit Patel Lomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO). Read more |
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| Data-Driven Marketing Irina Bystrova From setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effective ecommerce strategy. Read more |
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| AI & Automation Miha Mikek Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer. Read more |
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| AI & Automation Jim Yu AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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