Happy Monday!

Today in our latest key insights article the top technology that has a lion’s share is revealed, marketing technology budgets see a 10% high, marketers say their current martech stack is “average”, and more on market shifts for B2B vendors.

Also Lomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO).

And from setting the right goals to building a profitable affiliate program, RedTrack’s Irina Bystrova details five data-driven hacks to develop an effective ecommerce strategy.

Enjoy!

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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