Key Insights: Marketing technology industry August snapshot and CMOs’ plans Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences for 2021.
ClickZ Daily: August 31, 2020 |
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| Happy Monday! Today we have our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences for 2021. Our survey indicates that as of August, 33% of marketing budgets are allocated to marketing technology. Also accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than form fills, according to Planful’s Rowan Tonkin. And finally, we look at why digital transformation should be your new demand gen strategy. The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation – all with the goal of facilitating growth. |
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Digital Marketing Kamaljeet Kalsi Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences for 2021. |
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Digital Marketing Rowan Tonkin Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than form fills. Read more |
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| Digital Marketing Jacqueline Dooley The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of facilitating growth. Read more |
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| Digital Marketing Jacqueline Dooley Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes to avoid. Read more |
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| Marketing Technology Andy Betts Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerber shares some insights into its API first technology. Read more |
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Content & Experience With FotoWare’s media bank everyone can find, share and reuse their images, graphics and videos more efficiently. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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