Happy Monday!

Today we have our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences for 2021.

Our survey indicates that as of August, 33% of marketing budgets are allocated to marketing technology.

Also accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than form fills, according to Planful’s Rowan Tonkin.

And finally, we look at why digital transformation should be your new demand gen strategy.

The ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation – all with the goal of facilitating growth.