Hear From Nissan, KIA, Genesis, and MoreNovember 17, 2022 Los Angeles, CA Register Now Like it or not, automakers and consumers are being mandated to get on the electric vehicle bandwagon. Once again, California leads the way. In a historic vote this summer, state legislators in the nation’s largest auto market voted to ban the sale of any new gasoline-powered cars by 2023. What does this mean to the already frenzied race to market, and how are automakers going to get consumers on board and up to speed? At Marketing:Automotive LA we will explore: What kinds of marketing messages resonate best with customers who are EV newbies? How much is too much information/education? Where is the best place to reach these consumers?What kind of new sponsorships and partnerships are of the best value and have the right kind of reach, i.e. quality vs. quantity?How do the ongoing chip shortages and supply chain challenges affect the marketing message? The best and brightest auto marketers will be speaking at this year's event, including: “A great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand. Great event.”Aaron Shapiro VP, Client Partnerships, GSTV Past attendees include auto marketers from: As always, Automotive Marketers and qualifying Agency Buyers/Planners on Auto Accounts are invited to join us as part of our VIP Program. Join us at the LA Auto Show and gain valuable insights from leading automotive marketers about how they are positioning their products and targeting new car owners in a market ripe with massive change. Discover More Sponsorship Information Claim Your FREE Marketer's Pass |