Like it or not, automakers and consumers are being mandated to get on the electric vehicle bandwagon. Once again, California leads the way. In a historic vote this summer, state legislators in the nation’s largest auto market voted to ban the sale of any new gasoline-powered cars by 2023. What does this mean to the already frenzied race to market, and how are automakers going to get consumers on board and up to speed? At Marketing:Automotive LA we will explore:
The best and brightest auto marketers will be speaking at this year's event, including: “A great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand. Great event.”Aaron Shapiro |