It’s time to re-evaluate your marketing automation stack David Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid lock-in).
ClickZ Daily: June 3, 2020 |
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| Happy Wednesday! Today we have David Greenberg, SVP of Marketing at Act-On Software, showing us when it’s time for companies to re-evaluate their marketing automation stack (to avoid lock-in). He writes: You want a core platform that is not only focused on one point of the buyers’ journey, but also one that is more expansive and will help maximize your sales funnel, run with your key systems and make sure leads are being nurtured. Also, Mower Insight Group and Professor Beth Egan look through the lens of history to identify three critical actions for marketers navigating uncharted waters: invest for the future health of their brand; find a brand voice that resonates now; and apply spend according to shifting media habits. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation David Greenberg David Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid lock-in). |
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Digital Marketing Mower Insight Group Studies of past downturns and crises, combined with current research on consumer behavior around COVID-19, point brands to a clear course of action. Read more |
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| AI & Automation Lomit Patel Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framework. Read more |
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| Analyzing Customer Data Catherine Ballantyne Catherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls that put consumers in the data driving seat, are vital to winning trust and loyalty. Read more |
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| Data-Driven Marketing Ajit Thupil Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read more |
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| Digital Advertising Karina Klimenko MGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience, which will make mobile users want to engage. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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