Happy Wednesday!

Today we have David Greenberg, SVP of Marketing at Act-On Software, showing us when it’s time for companies to re-evaluate their marketing automation stack (to avoid lock-in).

He writes: You want a core platform that is not only focused on one point of the buyers’ journey, but also one that is more expansive and will help maximize your sales funnel, run with your key systems and make sure leads are being nurtured.

Also, Mower Insight Group and Professor Beth Egan look through the lens of history to identify three critical actions for marketers navigating uncharted waters: invest for the future health of their brand; find a brand voice that resonates now; and apply spend according to shifting media habits.

AI in Matrch Survey

Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack.

But is the martech community utilizing this tech to it’s fullest potential?

Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially.