Introducing Modern Retail, Digiday Media's newest vertical

Today, we’re excited to introduce Modern Retail, Digiday Media’s new publication covering the ins and outs of retail’s reinvention. Modern Retail is on the frontlines of the industry’s ongoing shift, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts.

June 11, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from YouTube's renewed focus on Famebit to the launch of Digiday's newest vertical. Digiday Media debuts its newest media brand today. Building off our coverage of Amazon and the emerging paradigm of direct-to-consumer businesses, Modern Retail will cover how the retail industry is transforming, both inside and out. Since YouTube acquired FameBit in 2016, the video giant has moved the influencer marketing platform closer to the center of its pitch to marketers. For their part, marketers see FameBit as a great way to retarget. Apple's Airpods wireless headphones have gone from the latest gadget to a "barrier" that is "impeding cultures and work environments" inside agencies. Other things to know about Leaders from PopSugar, Quartz and the Financial Times have just been added to the Publishing Product Leaders Retreat agenda. Reserve your spot next to them as they dive into the most pressing issues facing publishers. In this WTF guide, you'll learn why data experts should be integrated directly into marketing departments, why legacy brands have struggled to understand their data and more. Sponsored by MiQ.

Top Stories

Retail Revolution Introducing Modern Retail, Digiday Media's newest vertical Today, we’re excited to introduce Modern Retail, Digiday Media’s new publication covering the ins and outs of retail’s reinvention. Modern Retail is on the frontlines of the industry’s ongoing shift, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts.

Agency Culture 'A totally different phenomenon': Airpods are changing agency office life One 24-year-old agency employee told Digiday he “never takes them off” because he’s afraid to lose them. Some cite the restroom as the no-go zone. Others say anywhere’s fair game, as long as they’re not actually being used. Sponsored by ZOOM Media How quality content separates publishers from ad streams There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. Advertisement DIGIDAY+ MEMBER EXCLUSIVE 'One-stop shop': How YouTube is pitching its influencer marketing platform With FameBit, marketers can retarget the viewers of branded videos across other Google properties such as in search and on Android. Sponsored by Kenshoo The state of search: How advertisers manage paid search campaigns in 2019 Search is still a major tool in digital advertisers’ arsenal. Which tools and techniques search practitioners are using in 2019? Upon completion of the survey, you will receive a $5 Starbucks gift card. Modern Retail In bid to get closer to brands, Amazon is building out a subscription box platform Subscription models are no simple business: The cost of customer acquisition, customer fatigue and churn are hurdles for growth. Now, that difficulty to scale is bringing direct-to-consumer brands and Amazon closer together. Advertisement Sponsored by Cheq Report: Why advertisers turn off brand safety controls Cheq, in partnership with Digiday, aimed to investigate the after-effect of implementing brand safety tools during campaigns. After surveying over 300 Digiday audience members, made up of brands, agencies and publishers, the investigation found that brand safety tools are crippling reach and content for both the demand and supply side. Publishing in the Platform Era Bleacher Report is on track to grow 50% this year, hit $200m in revenue Halfway through the year, Bleacher Report’s revenue is up 49% year over year as the publisher makes investments in original programming, commerce and events. DIGIDAY+ MEMBER EXCLUSIVE Digiday Research: Social platforms are for brand awareness, not traffic, say publishers Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. All Latest Stories

Subscriptions Financial Times’ John Ridding: Every publisher needs a subscription strategy "It's a lot easier understood than done. It takes a long time to build the technology, technique, the expertise and build a relationship with readers to get them into a subscriber relationship."

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend