Agency Culture | | One 24-year-old agency employee told Digiday he “never takes them off” because he’s afraid to lose them. Some cite the restroom as the no-go zone. Others say anywhere’s fair game, as long as they’re not actually being used. | |
Sponsored by ZOOM Media | | There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. | |
DIGIDAY+ MEMBER EXCLUSIVE | | With FameBit, marketers can retarget the viewers of branded videos across other Google properties such as in search and on Android. | |
Sponsored by Kenshoo | | Search is still a major tool in digital advertisers’ arsenal. Which tools and techniques search practitioners are using in 2019? Upon completion of the survey, you will receive a $5 Starbucks gift card. | |
Modern Retail | | Subscription models are no simple business: The cost of customer acquisition, customer fatigue and churn are hurdles for growth. Now, that difficulty to scale is bringing direct-to-consumer brands and Amazon closer together. | |
Sponsored by Cheq | | Cheq, in partnership with Digiday, aimed to investigate the after-effect of implementing brand safety tools during campaigns. After surveying over 300 Digiday audience members, made up of brands, agencies and publishers, the investigation found that brand safety tools are crippling reach and content for both the demand and supply side. | |
Publishing in the Platform Era | | Halfway through the year, Bleacher Report’s revenue is up 49% year over year as the publisher makes investments in original programming, commerce and events. | |
DIGIDAY+ MEMBER EXCLUSIVE | | Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. |
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