| Facebook is now letting influencers turn their paid content into sponsored posts by tagging brands they're working with and then allowing advertisers to boost those posts without sharing them first. Brand execs are worried. In the latest installment of our Confessions series, a broadcast executive shares frustrations about "the sheer two-facedness of agencies" regarding brand safety and their support of publishers. "As long as [Facebook's] data is consistently wrong, I don't care." Brand managers, editorial directors and social media managers at the Digiday Content Marketing Summit discussed their biggest challenges, including Facebook and ROI. Using the blockchain -- essentially a decentralized, ultra-secure Excel sheet -- to solve digital advertising's problems is becoming popular. Subscribe to Digiday+ to learn what it can do. From Tearsheet: Here's why money transfer startup TransferWise is using the New York City subway's "summer of hell" to connect with passengers stuck on the train. The Washington Post, TBWA\Chiat\Day, Dotdash and much more are nominated for their contributions to workplace culture at the inaugural Digiday WorkLife Awards, presented by Digiday Careers. See all the finalists. UX, targeting, quality--what's working for you? Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card. Sponsored by RhythmOne. |
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| Yuyu Chen Facebook encourages social stars to label their content as sponsored posts and marketers to place paid media behind influencer posts. |
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| Jessica Davies “Blind buying has gone full circle, and it's multiplied.” |
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| Sponsored Content Workfront In an agency world of wild schedules and tiny timelines, what does it look like when an agency beats the chaos, solves these common problems and cracks the code of agency efficiency? Find out in this webinar. Sponsored by Workfront. |
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| Hilary Milnes At the Digiday Content Marketing Summit in Vail, Colorado, brand marketers gathered into groups to discuss solutions for their biggest challenges. |
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| Digiday Editors It seems like the latest technology to get the marketing world hot and bothered is blockchain. |
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| Sponsored Content GumGum We surveyed more than 400 marketing and advertising executives to find out where AI is being applied now, which departments are well-versed int eh technology and how it could reshape those roles in the next two to five years. Register for the webinar today. Sponsored by GumGum. |
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| Sponsored Content Oracle and Netsuite Retailers know they can use technology to service the modern customer. However, many fashion brands still struggle to find a solution that can accommodate all of their business needs. Download this white paper to transform your business with this five-step strategy. Sponsored by Oracle and NetSuite. |
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